I am writing regarding Todd Guill’s editorial, “Truth in Bad-vertising” (Nov. 1, 2007). As someone who hates obnoxious commercials myself (I was surprised Mr. Guill didn’t make any mention of what I have termed the “screaming car ads,” such as those for Berglund Chevrolet), I got a good laugh reading his article. Until I reached the end, however.

I was very saddened to read Mr. Guill’s comments regarding “monkeys” and that they make for a “successful, effective commercial.” No doubt Mr. Guill is referring to chimpanzees (which are technically apes, not monkeys), which are featured in many commercials today. (more…)