The Virginia Tech community may have noticed the increase in bike racks on campus and on public transportation, the addition of bike lanes on campus roadways and the implementation of the university’s bicycle policy. In order to address some of the concerns of motorists, cyclists and pedestrians alike, Virginia Tech has partnered with Yield to Life, a nonprofit organization founded by world-class cyclist David Zabriskie.

Yield to Life aims to replace tensions between motorists with mutual respect, understanding, and appreciation for each other’s rights to the road. In this manner, Yield to Life works to create a safer environment for cyclists and encourage people to ride for their own health and well-being, as well as for the benefit of their community and the betterment of the planet.

The Yield to Life campaign will include advertising with Blacksburg Transit, handouts, and posters with messages and situations that directly relate to transportation conditions on Virginia Tech’s campus.